Avon Fashions continues its mission to empower women as it invited all Filipinas to experience “love at first fit” with the launch of its new Intimate Apparel line last May 26 at the Pineapple Lab in Makati. Beauty and confidence took center stage as ladies were treated to a bra-fitting session conducted by Avon Fashions’ IA experts, a beauty makeover by Gela Laurel and a one-on- one photoshoot by Shaira Luna.
But the highlight of the day was an art gallery showcasing Avon Fashions’ latest designs that promise a perfect fit for the Avon woman. The gallery opened with a live art performance by Legit Status featuring the newest prints from Avon’s Spring-Summer collection. Then, the “Empowered Filipina Figures” were introduced to the public: Avon Fashions’ Intimate Apparel and Missy ambassadors Jennylyn Mercado and Yassi Pressman, along with social media mavens Patty Laurel-Filart and Nicole Andersson. Gorgeously styled by Liz Uy, the four women personified modern-day Muses as they posed together for shots, and led visitors on a guided tour of the intimate gallery.
At the intimate talk hosted by model and make-up artist Bianca Valerio, she emphasized the importance of the right cup and band size as key to a woman’s comfort and confidence, both guaranteed by Avon Fashions. And apart from the exclusive designs, each piece in the Avon Fashions’ Intimate Apparel line uses quality materials that are made to last. As Liz Uy notes, “That stays true even in fashion, where it should start with your intimate apparel.”
The event ended with the ladies bringing home their chosen Avon Fashions intimate wear –in their perfect sizes. A fitting end to a day of beauty and confidence.