MY NESTEA BEACH (LABOR DAY WEEKEND 4-DAY ACTIVATION)
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On its 18th year, Nestea Beach 2015 was challenged to make the brand more relevant to the evolving young-hearted optimists. This known entity changed the communication by making these young adults create their own summer with #MyNesteaBeach. This revolutionized all four pillars from the Refresh Beach Volleyball, Refresh lounge, Love the Beach and the Party Plunge Series.