LEVI’S 501 CT LAUNCH

Project Description

Even the world’s most-loved icon needs a revolution. That is why classic, timeless and first-ever blue jeans, Levi’s 501, revamped for an all-new modern fit. Introducing Levi’s newest set of 501 CT, which stands for Customized and Tapered, the brand look forward to modernizing the original 501 jeans fit for today’s generation. The stage was set in a denim T-ramp fashion show featuring jeans in different sizes, colors and finishes. Media personalities and influencers from different industries appeared in this denim domination wearing their own personalities of jeans. Marking the end of this historic event is Grammy-nominated singer ‘Bright Lights’ of course wearing her own Levi’s Original 501.

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